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The future of business cards is digital

Written by: Anthon Linton, Recruitment Account Manager, The Law Society Gazette Jobs
Published on: 8 Jun 2022

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The future of business cards is digital

In today's digital world, digital business cards are essential for displaying all of your contact information in one place. Digital business cards are becoming the most popular networking tool due to the advantages of going digital and paperless and as a result of our ever-increasing reliance on technology, including a centuries-old activity of exchanging business cards. Businesses and individuals are increasingly turning to digital business cards as a cutting-edge option.

So, what is a digital business card?

A digital business card (also known as a virtual or electronic business card) is a way to provide contact information through internet. A digital business card may be created on a smartphone, iPad, Android device, or PC, and they are generally less expensive than their paper equivalents.

Electronic business cards, like traditional business cards, may be personalised, produced, and sent to anybody. With digital cards, you don't have to worry about running out of space, you can include as much or as little information as you like. You may add a photo or video, a logo, social network accounts, badges, PDFs, and more to your card in addition to the conventional contact information (including your title, firm, email address and phone number).

What is the process of developing a digital business card?

There are various digital business card software available and you can choose the one that best suits your needs from platforms that allow you  to create numerous digital business cards with different information on each card, such as one for work connections, one for clients, and one for friends and to use in different settings. You can then share your card with anyone, even if they don't have the app.‍

What are the advantages of having a digital business card?

Virtual business cards are the way to go for a variety of reasons. They are convenient, environmentally friendly, cost-effective, contactless, and result in improved follow-ups.

‍It is more convenient to use digital business cards.

You'll never be without a business card as long as you have access to your phone, computer, or Smartwatch. Because everything is digitalized, you'll never have to worry about running out of cards or needing to purchase more. Digital cards are also quite adaptable. Have you changed employment, received a new phone number, or just made a mistake? With paper cards, this may be an expensive error. You may modify your digital business cards at any moment, ensuring that they are constantly up to date with your most recent contact information.

‍The cost of digital business cards is low. Digital business cards are frequently less expensive than traditional versions. There's no need to spend a small fortune on paper cards that will be thrown away relatively quickly; instead, put that money into something else, like your business.

Follow-ups are easier with digital cards.

What do you generally do with a physical business card when you receive one? Most individuals would toss it in their handbag or wallet, where it will be forgotten and almost instantly discarded when discovered.  Following up is easier and more efficient with virtual cards, which may lead to stronger relationships.

Virtual business cards have become a part of everyday life as online meetings and virtual events have become the standard. You may distribute the URL to your digital business cards to anybody by email, text, or social media. You can hold up your QR code during a Zoom, Microsoft Teams, or Google Hangout video conference, and everyone in the room may scan it and have fast access to your card. 

By tapping "save contact," you can quickly store the contact data to your own contacts or email domain of your choosing. This option is available on all types of digital business cards. You may also download all of the information as a vCard and import all  the details into a system or software that will help you track information and interactions between your company and your customers.

What is the best way to create a digital business card?

A digital business card is simple to create and can be finished in a matter of minutes. You'll need to get a digital business card app or platform first. 

What information should I put on my business card?

You may put as much or as little information on your card as you like, and you'll never run out of room with digital business cards. When it comes to what to include on a card, there are a few elements you should never forget to include: first and last name, company, sector, and job position, contact information such as your email address, phone number and any important link. Your pronouns can also be included on your digital card so that others know how to address you.

Location: unless your geographical location is critical to your business, putting a generic region to your business cards is perfectly fine.

A portrait, a live photo, or a clip: it's critical to include a photo or video on your business card since it will allow your contacts put a face to a name.

‍Logo: your business card should include your company's logo. You may either upload your own from your folders or Images, or you can use an external app.

Related documents: You may also add any related informative document to your business card.

‍Website: it's important to have your website on your business card. This  may not only provide information about you and your company to your clients, but it can also help you generate sales and leads.

Social Media: you should include social media on your digital business card if it is relevant to you or your business.

How can I send a digital business card to someone?

What do you do now that your card has been customised and is ready to be shared? Sharing your digital business card is relatively easy and can be done through a QR code, SMS, email, social media, Smartwatch, AI assistant and other methods.

1) Use a QR code to share your business card.

Every digital business card must have a unique QR code. If you're networking in person and want to give them your business card, have them scan your QR code. (Are you new to QR codes? Simply point the camera on their phone at your QR code, and your card will load). When someone scans your code, their phone will display your digital business card, which they may download as a Virtual Card Format or vCard. Because your code will never expire if you save it to your device or pc, you may use it on any promotional material. It will always connect back to your digital business card when scanned. The vCard file format may include text as well as an image, such as a profile picture. Overall, vCards are a rather ancient file format with a restricted set of capabilities—they mostly consist of text input fields.

2) Send your business card as a text message or as an email attachment. If you're networking from a certain distance, you may send the URL to your digital business card by copying it and pasting it into an email, text message, social media post, or other form of communication.

‍3) Include your business card in your email signature.

You may want to include your digital business card in your professional email signature that will link to your information. ‍

4) Share via NFC

If you have an NFC tag, chip or sticker you can easily turn your digital business card into an NFC card.

What is a Near Field Communication (NFC) business card?

A NFC business card is a new form of business card that has recently entered the market. With an NFC business card, you can exchange your contact information with a simple tap. NFC-only business cards have a few limitations, despite the fact that they allow you to share contact information electronically.

Electronic business card should reflect who you are and what your company stands for. Here are some suggestions to think about while designing your virtual business card.    

-Think about functionality

Your digital business card should be developed in such a manner that your readers will find it both informational and useful. Select a layout template that is well-organised and simple to use.  

-Select the Most Suitable Colour Combination

The colours you pick for your business cards are an important part of the design. They should be aesthetically appealing while also reflecting your company's branding.

-Choose the Best possible Fonts

Font selection is important, believe it or not. The font you choose sets the tone for your brand and should explain what it stands for. Remember to pick a font that's simple to read, especially on small screens.

-Streamline Contact Information

You may have several phone numbers and email addresses, but only one of them should be included. Include the points of contact that you use on a regular basis.

Create a QR code with a link to your working digital business card once you have it. Save this to your phone and give it to a friend to see whether they get your digital business card.

As you start, the easiest solution to profit from is to use websites with free templates, however, if you want your digital business card to be personalised, consider working with a professional designer.

Going digital means being able to display your entire self, your work, and your worth to anybody you encounter.

Keeping in touch is crucial, and with digital business cards, it's never been quicker!

For support or career advice, check out our resources:

•            view the latest vacancies at Gazette Jobs, where you can sign up for job alerts and upload your CV

•            read our comprehensive career development advice

•            visit our careers YouTube channel to find videos which cover common career queries.