Guinness World Records
About Guinness World Records
Since 1955, Guinness World Records (“GWR”) has been entertaining millions around the world by documenting and celebrating record breaking achievements.
We have evolved from the publisher of a best-selling annual book into the global authority on record breaking achievements. Our success is down to the global appeal of record breaking, an enduring phenomenon that transcends borders and cultural differences.
Along with celebrating individual achievements, we work with brands, businesses and charities, all seeking to harness the power of record breaking for PR, marketing, employee engagement or good cause awareness campaigns. A GWR title is a powerful point of difference for our clients, giving them a story to tell and targeted, bespoke content that their audiences will read, watch and share.
Our ultimate purpose is to inspire people - individuals, families, schools, groups, companies, communities and even entire countries – to read about, watch, listen to and participate in record-breaking.